The performance of the campaign can be evaluated with the help of Price tag, order ID, information about sales, promotion code and product stock keeping units (SKUs). At the same time, commission will also be tracked during the procedure. With the help of a common platform advertiser and affiliates both able to find the sales process and tracking could be done effectively. Affiliate’s network is responsible for recording and publishing such data. Affiliate network plays a crucial role to find the sales recorded in their platform. So, whenever the whole process would be completed from customer end, a confirmation reached at advertiser’s page and the tracking of affiliate’s network can be completed. It depends on the number of times customers’ click on cookie when its dropped on their computer and it is registered by the affiliate network. Since the time of consumer 2.0, the roles of affiliates are redefined and they are helping customers’ click on the websites. The role of network is to offer specific tracing link to various affiliates so that they can link the text with affiliate’s website which could be effectively beneficial for the customer at the same time. At the same time digital marketers cannot ignore the role of advertisers to track various affiliate campaign as well. Monitoring of E-commerce platform will become practically impossible without the inclusion of affiliate network. Measurement of affiliate campaign is important to strengthen the revenue generation model and would help to monitor other business related activities. In business world, it has observed that most of the advertisers are trying to employ affiliate network to track their various affiliate campaign. Change has become the only constant of the marketplace. Marketers started adapting those changes positively and they are trying their best to respond to those changes. The usual revenue generation model has been gone through lots of forward and backward integration. Some of the changes are created lots of positive impact on conventional business model. Modern day marketing had gone through lots of changes and disruptions.
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